Facebook to the left, others to the right
The United States social media is taking action by “blanket-blocking” inappropriate comments made by a president.
The death of Freud, an African-American, had intensified racial tensions in the United States and led to social unrest. Calming the situation and healing the social divide is the most urgent demand for citizens who want to return to normal life.
For American politicians, this is especially a time to test the art of “serving bowls”. However, Trump is often a tweet blowing up the whole network, he retweeted a video in which someone shouted the white supremacist group’s slogan”. White Power” and even images of white couples pointing guns at protesting protesters.
Groups of Trump supporters are also active on various social media outlets, and their intense views and hate speech have further torn American society apart.
The American court of public opinion on social media owned by tech companies, Twitter, Reddit, Google’s YouTube, and Amazon’s Twitch have all begun to restrict the hate speech that Trump and his supporters intensify.
Only Facebook was indifferent but paid the price for acquiescing to hate speech.
Comprehensive social media sanctions
“Didn’t hear”, “don’t know”, “not responsible” – this is Trump’s most common trifecta of denial.
He quoted a “famous quote” from a racist suppression of affirmative action, then said he didn’t understand the context; then retweeted a video containing the phrase “white power”, a slogan from a “white supremacy” campaign group, which the White House explained he hadn’t heard…
The list goes on and on, with hate speech and disinformation flooding social media platforms, and the ever-neutral social media companies could no longer watch and felt they could no longer sit back and watch such mutually hostile rhetoric and the disinformation that went along with it.
The first to take action was Trump’s main battleground location, Twitter.
At first, Twitter was mildly flagging Trump’s inaccurate tweet, indicating that it needed fact-checking, but Trump immediately signed a presidential executive order at lightning speed to regulate social media.
Since then, the social media backlash has begun with.
Twitter to begin limiting Trump’s incitement to violence.
on the social forum Reddit, a subforum of “The_Donald” where 800,000 Trump supporters gather, which has now been banned.
Wired magazine quoted Reddit CEO Steve Huffman as saying that the group was in violation of the site’s rules, and that Reddit prohibits targeted harassment and hate speech.
Amazon’s gaming social platform Twitch, which also temporarily banned Trump’s campaign account, which retweeted Trump’s 2015 campaign speech stigmatizing Mexican immigrants.
Google’s YouTube has also temporarily banned six leading “white-ism” video accounts for supporting hate… Speech acts. One of the YouTubers said he would sue Google.
Advertiser gold owners boycott Facebook
Most social media outlets are taking action, but that doesn’t include the giant Facebook, which has chosen to do nothing on the grounds of neutrality.
Although Zuckerberg said in an internal letter that some of Trump’s comments were “disgusting,” on stage, he chose to side with Trump, and in an interview with Fox New not only criticized Twitter CEO Jack Dorsey’s approach, but also insisted that social media should not be the “arbiter of truth,” meaning that even in the face of false information, should not be dealt with.
This statement was met with public outcry, and even a strike by Facebook employees in protest. But that had no effect on Zuckerberg and his Facebook. People quickly reacted to the fact that the only way to make it work was to choke it down – to stop advertising to Facebook. Facebook made the change.
The advertisers – or rather, the consumers behind those advertisers – did.
The U.S. civil rights group called on all advertisers to stop running Facebook and Instagram ads in July, saying: “We are sending a powerful message to Facebook that promoting hate, bigotry, racism, anti-Semitism and violence in exchange for profits is definitely not good business”.
This week, brands such as Clorox, Adidas, Starbucks, Coca-Cola, Unilever, Ford, Volkswagen, Microsoft, Blue Bottle Coffee and many more announced they were joining the boycott of Facebook.
More than a hundred companies have announced boycotts of Facebook, and the list is growing: Lululemon, Levi’s, Mozilla, Patagonia, Eileen Fisher, Eddie Bauer, JanSport, and a host of other brands are also protesting Facebook’s abandonment of justice for profit.
Clorox, the hottest disinfectant brand in the US during the outbreak, said it would stop all advertising on Facebook by December because “we felt we had to take action against hate speech”.
Despite the growing number of companies joining, some of the biggest contributors to Facebook’s $70 billion in ad revenue, also Didn’t really join the protest. People are tweeting out appeals to the top 10 Facebook gold holders to do something to force Facebook to take on the responsibility that a social media giant should.
New Social Grounds Emerge
The social media war is far from over, and restricted Trump supporters have decided to open up their own space, the so-called “free speech” social platform Parler.
Parler’s model is no different from Twitter, the difference is that it supports Trump and does not restrict hate speech. According to CNBC, Trump’s campaign manager, Brad Parscale, has been running Parler since 2018. Parler works. Trump’s son, Eric Trump, and his wife, Lara, joined on the same day in May.
Trump supporters and several Republican lawmakers have continued to flock to the platform in recent months. The platform already has Trump’s son and his lawyer, among others, and has seen a huge increase of 500,000 users in one week.
The U.S. Conservative Party believes that Twitter is already in the hands of Silicon Valley technology companies, they try to take Twitter users “out” to the Parler.Ohio Congressman Jordan also tweeted an invitation to his 1.4 million Twitter followers to register Parler.
Matze told the media, “A lot of users are Trump supporters. I don’t care, I’m not going to judge them in any way.”
In the online age, as events fester, social media users are always brought to intense emotions, close to the truth but farther away from it, and this has brought countless traffic to social media, yet whether it’s growing racism or extreme political correctness turning into an over-the-top campaign, it’s the public that will ultimately be hurt.
Whether or not they can give up their traffic and commercial interests to protect the public, some social media and Facebook, have made very different choices.